Graphic Packaging

THE BRIEF

The environment is an ever growing concern and how we recycle our food packaging is a huge part of how we make sure that we turn waste materials back into something useful, especially plastic!

Graphic Packaging is one of the largest producers of packaging for a wide range of major worldwide brands, and they were thinking of ways to promote their new exciting packaging solution, Paperseal.

Among the many key selling points of the Papersel system was that it reduced plastic content by 80% which is amazing as this has become a growing worldwide environmental concern.

I’m happy to say that they chose to use video to promote Paperseal!

The brief was to highlight the key selling points of Paperseal by showing its journey from initial design and production all the way to the supermarket aisle and finally into the home, where we could demonstrate how easy it was to recycle in a household context.

THE PRODUCTION

A huge part of this project was to film in the factory environment which meant health and safety was a huge concern. Working in white lab coats, steel toe cap boots and hair and beard nets, we set about filming all the various aspects of production.

This included filming huge machines which used lovely colourful inks and then other ingenious machines that folded cardboard in the most precise way in milliseconds!

This meant innovative filming techniques from all different angles to make sure we captured every intricate detail of the process.

One of our personal triumphs during this production was to create the idea that our consumer was actually in a supermarket…. however….they were not… through clever angles and lighting we managed to create the illusion.

Another highlight of this piece is the home user section at the end, we used movement and various angles to shoot a really cinematic sequence which culminates in the consumer demonstrating how easy it is to disassemble and dispose of the Paperseal packaging.

“After being Tasked to create a dynamic video to promote our new packaging format, Paperseal® we selected Creative Pie Films to help achieve the result. Nic and Dean were a real pleasure to work with, from the very first meeting they gave and continued to give great suggestions on how to achieve the very best results.

They both engaged in excellent collaboration with our internal creative teams, being incredibly responsive and supportive. Throughout the project, every shot was taken with real care and consideration. Due to circumstances out of our control, several compromises had to be made to the filming locations, but both Dean & Nic were completely unphased, offering solutions and creating outstanding results none the less.

I genuinely believe that we achieved more dynamic shots with Creative Pie than we would through any other agency. Their extensive experience and professionalism allowed for challenging footage to be taken, even with strict on-site policies required in a food safe / Manufacturing environment. They worked with all of our production teams, H&S departments to ensure incredible shots were taken safely and swiftly.

The final result was outstanding, being highly praised by our manufacturing partners, customers and internal sites. The video has increased interest and engagement in the format and continues to promote Paperseal® worldwide.

I would have no hesitation in recommending Creative Pie Films, they are great fun to work with, and I look forward to the next opportunity to work with them.”

Chris Graphic Packaging